Checklist · Starting from zero
Your first 100 newsletter subscribers
Choose a simple tool, create a signup page, share it on Instagram and welcome your first readers. Includes examples you can adapt.
Have a customer list you’re not doing much with? Or a newsletter that takes too much effort to put together?
These talks, workshops and interviews are a place to start. Find ideas for what to send, how to make your emails useful and how to keep in touch consistently.
I founded Spike in 2004. My approach starts with your customer: what do they need to know, and what do you want to help them do next?
Checklist · Starting from zero
Choose a simple tool, create a signup page, share it on Instagram and welcome your first readers. Includes examples you can adapt.
Video · Masterclass
You don’t need a big marketing budget to make better use of the customers and contacts you already have. My Mailchimp masterclass covers competitions, personalisation, winning back customers and automation.
Video · Digital Boost
A recording from my work with Digital Boost, helping business owners get to grips with email marketing.
These are original recordings. If a platform screen or feature has changed, get in touch for help applying the ideas to your current setup.
Podcast / video · Campaign Genius · 2021
Matthew Dunn and I talk about Mailchimp, communicating with customers and turning the questions you already answer into newsletter content. Includes a transcript if you’d rather read.
Interview · Email Love · 2024
My Email Peeps interview: how I discovered email marketing and started Spike.
Client story · Mailchimp
Mailchimp’s feature on my work with EquipOutdoors, an outdoor retailer that needed a more consistent way to tell customers about products and promotions.
If you’ve got a list you’re not using, a Mailchimp question or emails that keep slipping down the to-do list, tell us what’s happening.
At Spike, we help you work out what needs attention and can build, send and improve your emails for you.