I'm Glenn Edley, founder of Spike — an email marketing agency I've run for over 20 years, helping businesses grow with smart, consistent email campaigns.
I also lead marketing for Racer Products and Scarles, applying those same principles to e-commerce and performance parts.
A short, honest guide on how to find The Magic Pause — the moment before you react where you get to choose. $12 PDF. Based on a personal experiment.
theswearingproject.com
Masterclasses, podcast appearances, and articles — everything I've made about email marketing in one place.
What I'm focused on at the moment.
Things I've written. Also the Monday Motivator — a weekly email I've sent for years.
When I first started building emails they were just tables within tables with the simplest HTML possible — and the background colour was almost always #efefef. Simple code is still the best way to have your emails render properly and improve your deliverability.
Old habits die hard. Some of them are good.